The Simple Truth® About Free From

Throughout our stores, you’ll find a range of products proudly displaying a “Free From” badge. That’s because we take a lot of pride in what doesn’t go into them. Whenever you see “Free From,” you can safely know that those products are free from over 101 artificial preservatives and ingredients.

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Check out everything from Simple Truth® and Simple Truth Organic®!

Here’s a list of ingredients you won’t ever find in Simple Truth® and Simple Truth Organic® products:

Acesulfame-K (acesulfame potassium) 

Acetylated ester of mono- and diglycerides 

Ammonium chloride

Antibiotics

Artificial colors (Synthetic and FD&C Certified) Artificial flavors

Aspartame

Astaxanthin, acceptable in supplements, if natural Azodicarbonamide

Autolyzed yeast extract

Bentonite (acceptable in supplements)

Benzoates in food

Benzyl Alcohol

Benzoyl peroxide

BHA (butylated hydroxyanisole)

BHT (butylated hydroxytoluene)

Bisulfites

Bleached flour

Bromated flour

Brominated vegetable oil (BVO)

Calcium bromate

Calcium disodium EDTA

Calcium peroxide

Calcium propionate

Calcium stearoyl-2-lactylate

Calcium sorbate

 Cap rocaprylobehenin

Carmine

Certified colors

Cochineal

Cyclamates

Cystine (I-cysteine), as an additive for bread products

DATEM (diacetyl tartaric and fatty acid esters of mono and diglycerides) 

Diglycerides (acceptable in supplements)

Dimethylpolysiloxane

Dioctyl sodium sulfosuccinate (DSS)

Disodium calcium EDTA

Disodium dihydrogen EDTA

Disodium guanylate (GMP)

Disodium succinate

Dimethylamylamine (DMAA)

EDTA – ethylenedia mine-tetra acetic acid – chelating preservative Erythorbic acid

Estergums

Ethanol, ethyl alcohol, except that which is used as a natural flavor carrier Ethyl vanillin

Ethylene oxide

Ethyoxyquin

FD&C colors (food dye & color)

Glycerol ester of wood rosin

Hexa-, hepta- and octa-esters of sucrose

High-fructose corn syrup

Hydrogenated/partially hydrogenated fats & oils

Hydroxpropyl guar gum

Meth ylene chloride

Methyl silicon

Modified food starch (acceptable if not chemically modified) 

Monoglycerides

Monosodium glutamate (MSG)

Neotame

Nitrates/nitrites

Oxystearin

Parabens

Partially hydrogenated oil

Polydextrose

Potassium benzoate

Potassium bisulfate

Potassium bromate

Potassium hydroxide

Potassium metabisulfite

Potassium nitrate or nitrite

Potassium sorbate (acceptable in supplements only)

Propionates (calcium and sodium)

Propyl gallate

Propylene oxide

Propylparaben

Saccharin

Simplesse

Sodium aluminum phosphate

Sodium aluminum sulfate

Sodium benzoate

Sodium bisulfate

Sodium diacetate

Sodium ferrocycanide

Sodium glutamate

Sodium metabisulfite

Sodium nitrate/nitrite

Sodium propionate

Sodium sterol lactylate

Sodium steroyl-2-lactylate

Sodium sulfite

Solvent extracted oils, as standalone, single-ingredient oils (except grapeseed oil)

Sorbic acid

Sucralose

Sucroglycerides

Sucrose polyester (Olestra, Olean)

Sulfites (sulfur dioxide), acceptable if naturally occurring, e.g., vinegar 

Tartrazine

TBHQ (tertiary butylhydroquinone)

Tetrasodium EDTA

Trans fatty acids

Vanillin, synthetic

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