Healthier hair with every wash. For velvet soft hair, take a permanent vacation from the drying formaldehydes and damaging sulfates in ordinary shampoos. Instead, discover this cleansing treat for your thirsty tresses. Enriched with coconut milk, which is high in fatty acids and protein, and moisturizing aloe vera, this formula has shown in testing to improve hair hydration. Dry hair is gently cleansed, renewed and parched no more.