Benefits fine hair. 100% vegan - vegetarian. BWC Volume Plus Shampoo is a gentle plant-based formula for fine flat thinning hair that thoroughly cleans while adding volume fullness and body. Nature's conditioning jojoba and penetrating plant proteins combined with panthenol strength and protect each hair strand. Special botanicals vitamins and pure premium aroma-therapeutic essential oils improve your hair's look and texture. Your hair will feel naturally thicker and fuller. Gently enough for daily use. Never tested on animals. No animal ingredient. Paraben free. S.L.S free. 100% pure premium Oshadhi essential oils. 10% organic content. www.beautywithoutcruelty.com. Essential oils condition and revitalize. pH balanced. Vegan.