Dove RE+AL Bio-Mimetic Repair Coconut + Vegan Keratin Shampoo strengthens damaged hair inside and out. Formulated with 100% nature-derived active oils* and infused with plant-derived vegan keratin this shampoo for hair helps prevent breakage for 7X Stronger Hair**. *system **due to breakage system vs non-conditioning shampoo. This shampoo for damaged hair helps to regenerate the look and feel of healthy hair. How to use: Apply generously to wet hair lather and rinse. Follow with conditioner by applying from mid-length to tips. Leave for 1 minute & rinse. Our Dove RE+AL Bio-Mimetic Repair Coconut + Vegan Keratin Shampoo is vegan and Dove is PETA Approved meaning we do not test on animals anywhere in the world*. *to be used alongside PETA Approved Vegan products.