Premium oral care products. More peroxide power! tooth whitener without fluoride. Naturally effervescent baking soda toothpowder. Up to 200 brushings. Better than pastes! natural effervescence and peroxide make it better! less abrasive. Helps prevent plaque. For a great smile brush with extra-brite twice daily for 2-3 weeks. Then maintain your new smile with eco-dent daily care. 100% cruelty-free. No dyes or sweeteners. 100% natural ingredients.