King Arthur Flour 100% Organic White Whole Wheat Flour Provides A Lighter Color And A Milder Flavor Than Traditional Whole Wheat Flour For Use In All Your Favorite Recipes. King Arthur Flour Contains No Preservatives And Is Never Bleached Or Bromated, Providing The Quality You Expect From America'S Oldest Flour Company. We Stand Behind Our Products With A Satisfaction Guarantee. Each 5 Lb. Bag Holds Around 76 Servings Of 1/4 C. And 100 Calories Each.