Kroger Wellness Festival

The Wellness Experience by Kroger is Back

The Wellness Experience by Kroger, co-founded by Grammy-nominated singer-songwriter Jewel, is a virtual wellness platform and multi-day in-person festival experience with a whole-human approach to inspiring physical, emotional and mental health. The Wellness Experience Platform provides free resources to help you take actionable steps toward making your life healthier, easier, brighter and a bit lighter. The Wellness Experience amplifies Kroger’s vision to serve America through food inspiration and uplift.

The Wellness Experience focuses on food’s central role in driving personal and community wellness. Since 2018, Kroger, Inclusion Companies and Grammy-nominated singer-songwriter and mental health advocate Jewel, have partnered to bring physical, emotional and mental wellness resources to the masses with an annual in-person festival experience. To keep our attendees safe in the wake of COVID-19, The Wellness Experience in 2020 was postponed until 2021. The Wellness Experience will return to Cincinnati, Ohio this summer with food, music, inspiration and more, and all necessary precautions will be taken to keep everyone safe.

The third annual Wellness festival will take place August 20 and 21, 2021 at the Banks in downtown Cincinnati, Ohio.

Key events include:

  • Food as Medicine Expo (Friday, August 20-Saturday, August 21): Festival attendees are invited to explore The Kroger Co.’s Food as Medicine initiative through product sampling, cooking demonstrations and expert insights curated to empower better decision-making in the kitchen and prevent disease.
  • Opening Act Competition (Friday, August 20): Presented by Keen On, this year’s annual music competition invites undiscovered artists to perform live for a panel of experts led by event co-founder Jewel; the winner will perform at the free community concert on August 21.
  • Freestore Foodbank Donation Drive (Friday, August 20-Saturday, August 21): Attendees are encouraged to bring Kroger Brand canned food items to donate to Freestore Foodbank. All donations will help combat food insecurity across the Cincinnati region.
  • Friday Night Concert (Friday, August 20): The Wellness Experience will host a free concert for the entire family. Presented by Simple Truth®, the concert will feature Quinn XCII with hometown favorites Blessid Union of Souls.

Entry to The Wellness Experience festival grounds and all festival events, including the Saturday night concert, is free. To sample products at the Food as Medicine Expo, attendees can donate one Kroger Brand, Private Selection® or Simple Truth® canned good in exchange for a sampling wristband. Without a canned food donation, sampling wristbands are $5 and can be purchased at the entrance.

Register for free online here to reserve your spot.

Festival FAQs:

1. How do I get tickets for TWE 2021?
Tickets can be reserved online. Entry to the festival is free with the donation of a nonperishable food item. If you do not bring a donation, a $5 sampling pass will be required to try products at the Food as Medicine Expo.

2. What are the hours for TWE 2021?
TWE is open from 10am-7pm on Friday and Saturday. The TWE concert event will take place on Saturday at 4pm EST.

3. Are kids under 12 free to attend TWE 2021?
Yes, they are! All children under the age of 12 may enter the festival for free with a parent or guardian.

4. Are there kid-friendly events at TWE 2021?
Yes, kid-friendly events will take place during the entire festival, with special kid- and family-friendly events on Sunday. Bring the whole family for workouts, food sampling and cooking demos all weekend long.

5. Can I bring my own bag for samples?
Yes, you can bring your own bag for food samples. There will be bags provided on-site as well.

6. Can I volunteer at TWE 2021?
Yes! We have partnered with the Greater Cincinnati YMCA for TWE 2021. You can sign up for volunteer opportunities on The Wellness Experience website.

7. How do I attend a specific talk, workout or class?
All events at TWE 2021 are first come, first served. We suggest arriving early to secure your spot.

8. Is the concert event free to attend?
Yes, the concert is free to attend. We suggest arriving early. Space will be limited.

9. Where is the concert taking place?
TWE’s concert event will be held on the Fitness Arena stage on Saturday night.

10. What precautions are being taken to prevent the transmission of COVID-19?
TWE will be following all state and local guidelines for COVID-19. Updated COVID-19 policies will be on TWE’s website before and during the festival.

For more information on parking, the full schedule of events, celebrity appearances and more, please visit TheWellness-Experience.com.

Explore more healthy living advice from our team of experts.

Kroger Wellness Festival

The Wellness Experience by Kroger is Back

The Wellness Experience by Kroger, co-founded by Grammy-nominated singer-songwriter Jewel, is a virtual wellness platform and multi-day in-person festival experience with a whole-human approach to inspiring physical, emotional and mental health. The Wellness Experience Platform provides free resources to help you take actionable steps toward making your life healthier, easier, brighter and a bit lighter. The Wellness Experience amplifies Kroger’s vision to serve America through food inspiration and uplift.

The Wellness Experience focuses on food’s central role in driving personal and community wellness. Since 2018, Kroger, Inclusion Companies and Grammy-nominated singer-songwriter and mental health advocate Jewel, have partnered to bring physical, emotional and mental wellness resources to the masses with an annual in-person festival experience. To keep our attendees safe in the wake of COVID-19, The Wellness Experience in 2020 was postponed until 2021. The Wellness Experience will return to Cincinnati, Ohio this summer with food, music, inspiration and more, and all necessary precautions will be taken to keep everyone safe.

The third annual Wellness festival will take place August 20 and 21, 2021 at the Banks in downtown Cincinnati, Ohio.

Key events include:

  • Food as Medicine Expo (Friday, August 20-Saturday, August 21): Festival attendees are invited to explore The Kroger Co.’s Food as Medicine initiative through product sampling, cooking demonstrations and expert insights curated to empower better decision-making in the kitchen and prevent disease.
  • Opening Act Competition (Friday, August 20): Presented by Keen On, this year’s annual music competition invites undiscovered artists to perform live for a panel of experts led by event co-founder Jewel; the winner will perform at the free community concert on August 21.
  • Freestore Foodbank Donation Drive (Friday, August 20-Saturday, August 21): Attendees are encouraged to bring Kroger Brand canned food items to donate to Freestore Foodbank. All donations will help combat food insecurity across the Cincinnati region.
  • Friday Night Concert (Friday, August 20): The Wellness Experience will host a free concert for the entire family. Presented by Simple Truth®, the concert will feature Quinn XCII with hometown favorites Blessid Union of Souls.

Entry to The Wellness Experience festival grounds and all festival events, including the Saturday night concert, is free. To sample products at the Food as Medicine Expo, attendees can donate one Kroger Brand, Private Selection® or Simple Truth® canned good in exchange for a sampling wristband. Without a canned food donation, sampling wristbands are $5 and can be purchased at the entrance.

Register for free online here to reserve your spot.

Festival FAQs:

1. How do I get tickets for TWE 2021?
Tickets can be reserved online. Entry to the festival is free with the donation of a nonperishable food item. If you do not bring a donation, a $5 sampling pass will be required to try products at the Food as Medicine Expo.

2. What are the hours for TWE 2021?
TWE is open from 10am-7pm on Friday and Saturday. The TWE concert event will take place on Saturday at 4pm EST.

3. Are kids under 12 free to attend TWE 2021?
Yes, they are! All children under the age of 12 may enter the festival for free with a parent or guardian.

4. Are there kid-friendly events at TWE 2021?
Yes, kid-friendly events will take place during the entire festival, with special kid- and family-friendly events on Sunday. Bring the whole family for workouts, food sampling and cooking demos all weekend long.

5. Can I bring my own bag for samples?
Yes, you can bring your own bag for food samples. There will be bags provided on-site as well.

6. Can I volunteer at TWE 2021?
Yes! We have partnered with the Greater Cincinnati YMCA for TWE 2021. You can sign up for volunteer opportunities on The Wellness Experience website.

7. How do I attend a specific talk, workout or class?
All events at TWE 2021 are first come, first served. We suggest arriving early to secure your spot.

8. Is the concert event free to attend?
Yes, the concert is free to attend. We suggest arriving early. Space will be limited.

9. Where is the concert taking place?
TWE’s concert event will be held on the Fitness Arena stage on Saturday night.

10. What precautions are being taken to prevent the transmission of COVID-19?
TWE will be following all state and local guidelines for COVID-19. Updated COVID-19 policies will be on TWE’s website before and during the festival.

For more information on parking, the full schedule of events, celebrity appearances and more, please visit TheWellness-Experience.com.

Explore more healthy living advice from our team of experts.